Why 85% of People Carry Reusable Bottles - But Many Still Can’t Refill Confidently.
In the last few years, reusable bottles have moved from “nice to have” to everyday essentials. Students carry them between lectures, office workers bring them to meetings, and gyms, hospitals, and public venues now expect to see them in constant use.
A recent UK study reported that over 85% of young adults regularly carry a reusable bottle, with Gen Z leading the shift. On paper, that should mean fewer single-use bottles and a significant win for sustainability.
But there’s a gap, and it isn’t behavioural.
The real barrier isn't willingness. It’s trust.
Despite carrying reusable bottles, many people still hesitate to refill them in public spaces. The most common concerns include:
“Is the water chilled and safe?”
“Does it taste clean?”
“Is the dispenser hygienic?”
“Can I refill without touching the tap?”
Traditional water fountains or ageing coolers don’t offer the reassurance people now expect. As a result, even those committed to reducing waste sometimes default back to single-use bottled drinks.
People want to refill, but they want a better experience.
Hydration standards have changed. Users expect:
Chilled, great-tasting water
Clear hygiene standards
Fast, reliable dispensing
A refill point that they can spot easily
This is especially true in education settings, where refill habits form early. If a college or university provides poor-quality refill options, behaviour follows. When a refill is appealing and visible, behaviour follows in the right direction instead.
How H₂Origin helps remove the confidence gap
H₂Origin stations are designed around real user needs, not assumptions. They’re built for busy environments where people expect performance and reliability- universities, hospitals, transport hubs, sporting venues and workplaces.
Key differences include:
High-capacity chilling so the water is consistently cold, even at peak times.
Hygienic, open dispense areas that accommodate large bottles without touching any part of the mechanism.
Clear, bold branding that signals quality and makes stations easy to find.
Live digital reporting, meaning organisations and users can see real-time environmental impact.
When the experience is better than buying a bottle, people naturally choose to refill.
A simple truth
People are ready to refill. The infrastructure just needs to meet them there.
When organisations install reliable, visible, hygienic refill stations, refill behaviour becomes the norm - not the exception.
