Our Mission

We're on a mission to cut the waste, emissions, and overconsumption of the bottled water industry — by making refilling the premium, planet-friendly choice.

Providing access to filtered, chilled water across the public realm through our fleet of smart connected water refill stations.

A vending machine for H2O water bottle refills, with a digital screen, a bottle in the refill slot, and the text 'Fill your bottles. Not the land.' on the front.
  • An illustration of the Earth with a banana peel and the text "80-90%" underneath.

    Each 500ml dispense saves an estimated 80-90% of the CO₂ impact compared to packaged water.

  • A simplified map of the United Kingdom with the mainland colored in blue and outlined in white, displayed on a black background.

    Working with partners to identify the most effective locations offering easy access to water bottle refilling for millions of users

  • Targeting 50,000,000 refills per year by 2030, saving hundreds of tonnes of plastic waste and CO₂